Jacksonville Management Team
A Team of Dedicated Professionals Ready To Serve
Located in Jacksonville, the Jacksonville General Office serves New York Life clients throughout the area. With many full-time professional agents, we have been serving our clients for many years. At the Jacksonville General Office, we believe our business is based on trust and loyalty. That's why our products are designed to help you, your family, and your business when you need it most. Your trust is something we plan to earn through every interaction with us.
William (Bill) Grub, CLU
Managing Partner
(904) 997- 3030
WilliamGrub@newyorklife.com
Bill began his career with New York Life in August 1997, shortly after graduating from St. John’s University with a degree in Finance, where he also played four years of football. He started as an Agent in the Long Island General Office before being promoted to Sales Manager in 1999. Over the next several years, Bill advanced into leadership roles across the company, including Managing Partner of the Hudson Valley General Office and later Zone Vice President of the South-Central Zone in Alpharetta, Georgia.
In July 2013, Bill returned to his roots as a Managing Partner, taking the helm of the Jacksonville General Office. In this role, he provides financial expertise, executive leadership, and strategic direction to a team of associates who serve more than 25,000 clients throughout North Florida. His areas of focus include asset protection, estate planning, and business succession planning for business owners.
Throughout his career, Bill has led his teams to significant achievements, including multiple National Trophies and recognition at the Partners Roundtable. His passion for developing people and building strong teams continues to drive the growth and success of the Jacksonville General Office.
Outside of work, Bill and his wife live in Ponte Vedra Beach with their three children, where they enjoy the Florida lifestyle.
Jeremy Pratchard
Senior Partner
(904) 997-3014
jpratchard@newyorklife.com
Jeremy came to the New York Life as an agent in 2012 following a successful career in academia as a professor at the University of Arkansas. He won “New Organization Agent of the Year” all three years he was in the agency’s New Organization and was also presented with the prestigious “Life Foundation Award” which is awarded to agents who insure 100 lives in their contract year.
Through his career as an advisor Jeremy built a holistic and comprehensive practice based on the principles of the Macro Asset Perspective® planning process. The Macro Asset Perspective® helps clients implement a balanced approach to their personal accumulation and income by combining time-tested principles of risk management with sensible strategies for long-term tax-reduction, giving them the potential to increase their net spendable income in retirement.
Jeremy was recognized for numerous company and industry achievements during his career as an advisor with the New York Life such as the Million Dollar Round Table (MDRT). MDRT is recognized throughout the industry as the standard of excellence in life insurance sales performance. He was also a President’s Council and Executive Council agent for New York Life and was chosen by NAIFA as a “Top 40 Advisors Under 40” for the state of Florida.
In July 2018 Jeremy was promoted to Associate Partner. He sought out management to build a team of advisors and educate them on the endless opportunities that the New York Life offers. Jeremy wants to give his advisors and potential advisor candidates the career opportunity and high quality of life he has been able to achieve through the proven processes and principles he used as an advisor.
Jeremy has his Bachelor’s degree from the University of Oklahoma and his Master’s from Texas Tech University. He and his wife live in San Marco and have two children. His hobbies include coaching his son’s baseball team, cooking on his Big Green Eggs, and triathlon.
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Michael Armstrong
Partner
(904) 997-3039
mwarmstrong@newyorklife.com
Michael Armstrong was the second of four children and grew up in Central Virginia.
The US Navy brought him to Jacksonville in 1997 and after completing his military service, he went on to earn his Bachelor of Arts in Political Science at the University of North Florida.
After a successful career in retail, Michael joined New York Life in 2019 and was recognized as a top producer at Executive Council* in for the 2022 and 2023 council years, and he was an agent of the year in 2022.
Michael is blessed to be supported by his wife Valerie and is a proud father of two girls, and they have a rescue dog and a cat.
In his spare time Michael works to keep his toddlers alive, likes BBQ, football, and music. He also once got to rap with the entire Wu-Tang Clan and wouldn’t stop talking about it for years!
*Council is an annual company recognition program based on agent production levels from July 1st and June 30th.
Priti Choudhary, MBA, FSCP, ChFC, RICP
Partner
904-997-3021
Priti Choudhary's journey is a testament to the power of reinvention, resilience, and relentless determination. An entrepreneur, investor, business leader, and award-winning financial professional, she has repeatedly transformed challenges into opportunities while inspiring others to do the same.
After moving to the United States in 1995, Priti earned her MBA and embraced every opportunity to build a successful future for her family. Following several years devoted to raising her two children, she entered the title insurance industry, where her entrepreneurial vision led her to establish a multi-state Title Insurance company in 2007. She later expanded into real estate, becoming a licensed Realtor and respected investor, building a thriving business over the next fifteen years.
When the pandemic disrupted industries across the country, Priti once again chose growth over comfort. Rather than viewing change as an obstacle, she embraced it as the beginning of her next chapter.
In 2023, she joined New York Life and quickly distinguished herself as one of the organization's rising leaders. Within months, she completed her professional licensing, became a Registered Representative, and earned an impressive list of honors, including Rookie Agent of the Year, the Eagle Award, the Annuity Award, Executive Council, and qualification for the prestigious Million Dollar Round Table (MDRT) twice—an achievement recognized globally as a hallmark of excellence in the financial services profession.
What truly defines Priti, however, is not the awards she has earned but the lives she impacts. She believes leadership is measured by the ability to serve, mentor, and empower others to realize their potential. Her entrepreneurial experience, business acumen, and genuine passion for helping people allow her to guide both clients and aspiring professionals toward greater financial confidence, personal growth, and lasting success.
Today, Priti is passionate about introducing accomplished professionals from diverse backgrounds to the extraordinary opportunities available at New York Life. She believes that previous experience is never left behind—it becomes the foundation for building a purpose-driven career with unlimited potential.
Her philosophy is simple:
"Success isn't about where you begin. It's about how willing you are to grow, learn, and create opportunities for yourself and others."
Outside of her professional life, Priti is equally committed to health, family, and community. She enjoys tennis, Pilates, swimming, horseback riding, long walks, and volunteering with local organizations. She is the proud mother of two accomplished young adults and a devoted dog mom to her American Eskimo.
Priti's journey demonstrates that excellence is never accidental—it is the result of vision, discipline, resilience, and an unwavering commitment to continuous growth. Her story reminds us that no matter where we are in life, the next chapter can become our greatest achievement.
*Council is an annual company recognition program based on agent production levels from July 1st and June 30th.
Carolyn B. A. Lyman, MBA, ChFC®, CLU®, CLF®
Director of Development
(904) 997-3000
cbalyman@newyorklife.com
Carolyn is a second-generation NYLIC (New York Life Insurance Company), her roots deeply intertwined with the company since the late 1980s when her father became an Agent in the Chicago General Office. After she worked as an interiors architect in the commercial real estate industry for several years, she felt the call of her familial destiny and launched her own New York Life Agent career at the Northern Virginia General Office in 2010.
Carolyn was promoted to the Development Manager role of our team in 2015, where she is responsible for collaborating with the members of our leadership team in the effective implementation of NYLIC University curriculum among all of our Agents, along with demonstrating and observing the skill development of our newest Agents as a positive influence in guiding them toward their own NYLIC destinies.
She holds degrees from Colorado State University and the University of Denver, and several professional designations from The American College of Financial Services. Carolyn is an active member of the Catholic Church, enjoys globetrotting with her husband, collecting shark teeth at the beach, playing tennis, and visiting dog parks with their faithful canine companion.
